the role of the editor is to enhance seo, thought leadership, and optimization articles. this includes assessing content at the outline, draft, and copy editing stages and providing feedback to writers.
based on this, you should be confident with the following areas of content editing and writer development:
- primary responsibility: editing seo, thought leadership, and optimization articles to meet client requirements and expectations
- reading content briefs and client style guides + applying guidelines to content
- analyzing and improving writers’ arguments for logic, flow, and organization
- examining research and sources + fact-checking claims
- assessing and correcting issues with tone, style, and grammar
- verifying technical requirements are met: working links, correct formatting, word count, using images and other visual aids as needed
- implementing seo best practices using provided tools (clearscope and surfer seo)
- answering writers’ questions at the outline and draft stages + providing guidance and suggestions to improve content
- guiding writers to critically examine current articles for the best pieces to reuse (for optimization projects)
- providing comprehensive content feedback in a supportive, professional way
- identifying and communicating areas for improvement in writers’ work